Last updated: March 2026
This page explains what we collect, why, and how to have it removed. We keep as little as we can.
Your email address, if you subscribe to our fishing tips and new lure arrivals. Any message you send through our contact form. Basic technical data such as browser type and which product pages you view.
We use a few cookies to remember your tackle preferences and count visits to our site. You can clear or block them in your browser at any time.
We do not sell your details and we do not pass them to advertisers. A small number of providers handle email delivery and website hosting.
Your fishing gear and personal information are kept secure on our systems, with access restricted to our team members only.
You can unsubscribe from our mailing list with a single click, and request that we show, correct or delete any information we hold about you.
If we update these terms, we will revise this page and change the date shown at the top.